Marc Green is a Human Factors and Visuals Expert. He wrote a very interesting article on THE MOTH EFFECT. So, What is the Moth Effect? The study is worth reading. The summary is captured at the top, indicating despite the Moth Effect riders should employ lights, as many as possible, and preferrably flashing. The article discusses drivers leaving the road and being directed at the subject of their focus fixation.

The author writes, “The likely explanation for the moth effect is imprecision in knowing where the eyes are pointed. In order to perceive a stable world, the brain is constantly monitoring the direction of gaze. It is one of those critical mental operations necessary for survival that operates outside of awareness. If the brain did not know where the eyes were pointed, for example, the world would jump every time we made an eye movement.”

Take a few minutes to read the article. The information is invauable especially for riders at this time of year when days are short and nights are long.

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